“Be the change you wish to see in the world” (Gandhi)
aaina & co was born from my desire to make a difference in the world by building a business that shared meaning with others & gives back to children in need.
Whilst living in Bali I immersed myself in the practise of yoga and studied the ancient philosophy behind it. My urge to help others and make a difference became the driving force in my life and as a result in 2011 I built a school room for orphans in India. During a second trip to India I met a beautiful little girl with the name Aaina, meaning mirror. A mirror reflects and shows us our true selves, it’s a beautiful analogy for looking inwards & seeing all that we are. I love the meaning and the simplicity of the name and knew that it would be the perfect fit for a business that gives back.
I have always loved accessories as they truly make an outfit complete. They also add a unique touch to your everyday wear and we often show others who we are through what we choose to wear. Combining my love for jewellery with sacred Symbolism that carries a soulful message is how aaina & co was born.
aaina & co is my way of giving back to the world. My jewellery is designed with simplicity, meaning & elegance and made to inspire the wearer as well as serve as a daily reminder of what is truly important in life.
I donate proceeds from the sale of my jewellery to Saba’s Kids, a charity under the patronage of Bali Children Foundation that provides education to children in Bali. I truly believe that education is a foundation for life and does make a difference. By supporting the charity with my business, these kids are given a chance. It’s the ability to give back that gives my life meaning & drives my business.
I designed my jewellery collection with timelessness & simplicity in mind, each piece is beautifully crafted and made from 304-grade stainless steel . I’ve chosen stainless steel as it’s hypoallergenic, durable & doesn’t tarnish. The pieces are versatile and can be worn on their own, stacked and combined to express the wearer’s unique look.
I want the wearer of my jewellery to feel empowered, reach for their dreams, and know that they can overcome and thrive through anything. I want my pieces to help them grow into their power and to show up as who they truly are. And I want my jewellery to bring joy and light to the wearer and the children that I support.
Dina - Founder & Designer, aaina & co