THE PRODUCTS

• aaina & co’s curated jewellery collections are designed to reflect the wearer’s inner beauty of their natural soul.

• Each item has been carefully assembled by skilled artisans.

• Our designs are minimalistic, edgy and elegant. All pieces can be dressed up or down depending on the occasion.

• Being a conscientious fashion brand, aaina & co pledges 10% of its profits to charity.

 

THE PLAN

Founder and CEO Dina Meier aspires to create wearable products that are minimalistic, fashionable and sophisticated. She strives to use materials of the highest quality and uses production methods that require great attention to detail. By providing jewellery that suits any style and can be worn with every dress code she hopes to deliver long lasting joy to customers. The versatility of the jewellery means it can be worn during dinner parties, office hours, yoga classes and/ or any other activities. aaina & co products are meant to make their wearer feel good at all times.

 

THE POWER OF SYMBOLISM

The incorporation of symbols in aaina & co’s designs reflect Mother Earth’s messages to us that our inner strength comes from an eternal source of natural beauty. We are not always able to control life’s circumstances or know how we will react to the unexpected. How we meet these challenges however will make all the difference to our inner peace. Feeling and seeing one’s aaina & co product will provide the uplifting motivation and inner energy needed to overcome the obstacles in our lives. All of our items are small enough to go modestly unnoticed until you need them most.

 

THE TRIANGLE

The triangle is purposefully used in our packaging and several jewellery pieces. Ancient cultures have used three sides of equal length conjoined by three corners of equal angles as a powerful symbol for centuries. Regardless of one’s faith, the trinity of an equilateral triangle points towards the heavens, linking the spiritual and unknown to the earthly and beautiful.

 

THE PACKAGING

All aaina & co jewellery comes in a small purse made of eco-friendly vegan leather. It is a very practical item that will allow our clients to keep it for a longer amount of time and continue using it in many different ways. For example: it can be used as a purse to keep change and other small valuables either on its own or in a bigger bag.

 

CHARITY

One of aaina & co’s goals is to generate revenue for philanthropic causes. Whilst living in Bali Dina became close friends with a famous Swiss Artist, named Saba. Saba runs a registered charity called Saba’s Kids. Saba and her husband were troubled by how many Balinese children drop out of school because their parents cannot afford the basic educational necessities such as books and stationery. This wonderful couple do all that they can to sponsor children from the poorest backgrounds in order to keep them in school and provide them with an education that helps to lift them and their families out of poverty for good. aaina & co supports their efforts by donating 10% of all profits to Saba’s Kids.

 

THE ORIGIN STORY

The brand’s name Aaina originates from the ancient Indian word for mirror. In 2012 founder & CEO Dina Meier traveled around the ancient and mystical country of India. Whilst there she was inspired by the beauty of a young girl named Aaina. Despite already owning and managing a company in Bali, Dina was determined to create a new company named after the girl that would reflect the inner beauty that connects us all. She realised the importance of wearing accessories that enhance one’s sense of wellbeing while at the same time grounding them in the earth’s abundance and positive energy.

 

ABOUT THE DESIGNER

Dina Meier was born and raised in the Swiss Alps. She moved to Bali at the age of 30 and subsequently settled in Sydney, Australia. Sydney has now been her home for over 6 years. As well as establishing and managing businesses, Dina has made the time to experience adventure and exploration all over the globe. Combining her experience as a fashion & lifestyle designer and citizen of the world, Dina has been able to create aaina & co products that represent the incredible diverse and ancient wisdom from around the globe.

 

“I hope that people from all walks of life will appreciate the beauty and
dedication that has gone in to every piece. For this reason, we offer
worldwide FREE shipping.”

 

Dina Meier, Founder of aaina & co