“Be the change you wish to see in the world” (Gandhi)
aaina & co was born from my desire to make a difference in the world by building a business that shared meaning with others & gives back to children in need.
Whilst living in Bali I immersed myself in the practise of yoga and studied the ancient philosophy behind it. My urge to help others and make a difference became the driving force in my life and as a result in 2011 I built a school room for orphans in India. During a second trip to India I met a beautiful little girl with the name Aaina, meaning mirror. A mirror reflects and shows us our true selves, it’s a beautiful analogy for looking inwards & seeing all that we are. I love the meaning and the simplicity of the name and knew that it would be the perfect fit for a business that gives back.
I have always loved accessories as they truly make an outfit complete. They also add a unique touch to your everyday wear and we often show others who we are through what we choose to wear. Combining my love for jewellery with sacred Symbolism that carries a soulful message is how aaina & co was born.
aaina & co is my way of giving back to the world. My jewellery is designed with simplicity, meaning & elegance and made to inspire the wearer as well as serve as a daily reminder of what is truly important in life.
I donate proceeds from the sale of my jewellery to Saba’s Kids, a charity under the patronage of Bali Children Foundation that provides education to children in Bali. I truly believe that education is a foundation for life and does make a difference. By supporting the charity with my business, these kids are given a chance. It’s the ability to give back that gives my life meaning & drives my business.
I designed my jewellery collection with timelessness & simplicity in mind, each piece is beautifully crafted and made from 304-grade stainless steel . I’ve chosen stainless steel as it’s hypoallergenic, durable & doesn’t tarnish. The pieces are versatile and can be worn on their own, stacked and combined to express the wearer’s unique look.
The jewellery comes in an eco-friendly and reusable vegan leather pouch that I intentionally designed in the shape of a triangle. Triangles represent sacred trinities and can symbolise: mind, body & spirit; past, present & future; mother, maiden & crone and thought, feeling & emotion. The meaning behind the triangle ties in perfectly with the symbolism already present in my jewellery design.
My intention with aaina & co is to give the wearer something that is beautiful, yet reminds them of the sacred meaning behind the symbol they are wearing. We are not always able to control life’s circumstances or know how we will react to the unexpected. How we meet these challenges however, makes all the difference to our inner peace.
I want the wearer of my jewellery to feel empowered, to reach for their dreams and to know that they can overcome and thrive through anything. I want my pieces to help them grow into their power and to show up as who they truly are. And I want my jewellery to bring joy and light to the wearer, as well as the children that I support.
Dina - Founder & Designer, aaina & co